Getting your website up and running is only half the battle. Once a website is live, and to ensure its full potential is working for you, multiple things need to be monitored, maintained and tested. Ensuring your pages convert prospects into customers is important. If you find that some of your pages don't convert as well as others, there are ways to find out why.
Using heatmap software to track where users scroll, how long they look at sections and what CTA's (Call To Actions) they click on then allows to you run CRO (Conversion Rate Optimisation) tests. These tests are where you hypothesize things that might work better. This could be something as big as a complete page redesign or restructure, or as small as changing copy on a CTA.
We set you up to use software built by Google call Google Optimize. This is a free service from Google that allows you to create CRO tests, either redirect tests or content change tests. It combines its data with your Google Analytics account to provide detailed data about your users interactions with your site and the pages you test.
If you would like to start testing your site to improve your conversions or would like to find out more about how conversion rate optimisation works, feel free to start a discussion with us today to see how we can help you achieve your goals.
