Optimising your site to rank first for specific keywords on Google is a difficult task, particularly due to the amount of other websites trying to do the same thing. Google has enabled another method for businesses to display at the top of search results for specified keywords by bidding for display.
How this method works is by choosing a keyword(s) and seeing how much other companies are willing to pay for a click through to their website. In order to be placed above them, you much bid a higher amount. If you are willing to pay the highest amount per click than anyone else, your link will be at the top of the page for that particular search results page.
The data compiled from your search engine optimisation will help in deciding which keywords to target, along with the keywords you want to increase your presence in.
ARD Web Development can help you plan out your SEM (search engine marketing) goals and get you set up within the Google system to get those prospects that would otherwise be heading to your oppositions websites. Get in contact today to get the ball rolling.
